Ten intriguing trends set to shake up alcohol in 2025
Savory serves, protein cocktails and ‘brothtails’… what are some of the coolest and craziest trends emerging in beverage alcohol?
Markets
Specialty coffee in Asia needs convenience, transparency and uniqueness - Huggs
Singapore’s Huggs Coffee believes its route to success lies in a focus on key hallmarks of specialty brews that appeal to discerning, environmentally conscious consumers seeking coffee experiences that can be recreated at home.
What’s driving EU food and beverage exports?
We look at how key consumer trends and business objectives are shaping demand for EU produce in the bloc’s largest export market
The year in beer: Craft beer review for 2024
The Brewers Association highlights the opportunities - and challenges - for the craft beer industry
Cheapflation: How this economic phenomenon is impacting F&B
Cheapflation is having a major impact on consumer and manufacturer behaviour. So what is it and how long will it last?
Can beverages be made less sweet?
The easiest way to reduce sugar in beverages is simply to put less in. But how far can you go before consumers no longer accept the taste?
Revolutionizing soda: The emergence of a new Modern Soda category
Walmart has introduced its new ‘Modern Soda’ category: featuring innovative, better-for-you brands that are far from the traditional sugar-packed drinks loved by previous generations. So what is Modern Soda – and how big is its potential?
‘Mood food’ megatrend set to boom in 2025
As poor mental health continues to rise across the globe, consumers are growing increasingly reliant on ‘mood foods’.
UK consumers more open to low-no alcohol drinks over the festive season
Consumers are increasingly interested in having a ‘Dry Christmas’
“Frozen sleep”: Tomin Nama Sake re-ignites demand for traditional Japanese alcohol
A revolutionary process that preserves unpasteurised sake for year-round consumption could revitalise an industry facing competitive pressures from both domestic and international alternatives.
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A force for good: The successful beverage brands driving positive change in the world
How can beverage brands embrace a solid, focused mission to be a driving force for good – yet balance that with being a commercially successful business with long-term potential?
How to choose a name for a new beverage brand
For some, it's the most difficult part of beverage NPD...
Sweet indulgence: 7 hot chocolate trends
Hot chocolate is all about beautiful presentations and luxury serves: but there's more to this indulgent treat than meets the eye...
Packaged for success: Taking boba tea into retail
Boba tea has been about trendy cafes and out-of-home treats. But winning in retail is the next opportunity for the drink: how can fun flavors, innovative packaging formats and even functional ingredients help the category gain traction?
2025 Beverage trends to watch: Circana expects growth in water enhancers, functional drinks
Hydration-boosting, functional and non-alcoholic (non-alc) beverages will continue their growth in 2025, but generations are seeking out different drinks to meet their health and nutrition needs, according to a recent Circana webinar.
Can functional dairy beverages thrive on the ‘dusty shelf’?
Products such as probiotic-enriched milk can now be stored outside the fridge thanks to food technology and packaging innovations. But would consumers buy into the emerging category?
Trend spotting: What’s the ‘next big thing’ in beverage innovation?
There’s no shortage of beverage innovation out there: but which ideas truly have the potential to shape the industry in the years to come? And how can innovators get a great idea off the ground and into the mass market? Join us this week for our FREE...
‘Thirst for knowledge’, new money and greater accessibility driving rapid growth of wine market in SEA
London-based Berry Bros. & Rudd says that the increased accessibility, spending power, and “thirst for knowledge” about wine among South East Asian (SEA) consumers have contributed to the company’s growth in the region.
Singapore’s Re.juve touts customer loyalty, focus on meeting nutrient gap as key to survival amid cold press juice decline
Singaporean brand Re.juve’s ability to navigate cold pressed juices’ transition from being a trendy detox drink to a daily staple for meeting nutrient gaps, as well as support from loyal customers, have been crucial for its survival.
Starbucks removes extra charge for non-dairy milk
Coffee giant Starbucks will no longer charge extra for plant-based alternatives: making soy, oat, almond and coconut alternatives more attractive to consumers.
Valio spinoff Oddlygood acquires UK alt milk brand Rude Health
The deal is for an undisclosed sum and will not result in immediate changes to product offerings.
EO3 sports drink eyes greater U.S. success as new production comes online
With 120 professional teams and clubs across the world already using the product and U.S.-based production facilities coming online, omega-3 sports nutrition brand EO3 is anticipating greater success in North America.
Shaking up cocktails: The RTD innovations bringing excitement and experiences to the category
RTD cocktails are booming. Up to now, these drinks have been focused on convenience and portability: but now innovators are shaking up the category and offering new experiences with jelly cocktails, alcohol-filled boba balls and more...
Private label grows again – why brands should be worried
Private label FMCG is growing again and taking territory from big brands. But this wasn’t always the case. So, how is the category winning the battle for consumer attention?
Breaking tradition: YEBISU accelerating expansion of creative range to catalyse new appeal for beer
Sapporo-owned YEBISU has been actively adding new beer flavours to its “creative range” over the past year, in a bid to stimulate new appeal for the alcoholic beverage.
Health and wellness beverage trends
Demand for healthier drinks is stronger than ever. From functional drinks to sugar-free, we take a look at some of the top trends.
Saudi coffee trends: Local products faring well, caffeine intake levels within recommended limit despite rising popularity
A study on coffee consumption patterns in Saudi Arabia has found that Saudi coffee is more widely consumed than Turkish coffee among the local population, and that caffeine intake levels remain within the daily recommended limit despite the category’s boom.
Europe’s drinking preferences: Wine, beer or spirits?
Preferences for wine, beer or spirits vary across Europe. Which countries prefer wine, which are beer drinkers, and where do spirits top preferences?
What’s trending in tequila? Ten top trends to watch
From the rise of tequila tourism to the huge potential of agave alternatives, we take a look at ten top tequila trends driving the market forward.
Taste over class: Wine is shifting from a status symbol to a social staple, says Aussie winery
There is growing demand for fruitier wine styles and NoLos - no-and low-alcohol beverages - in Asia, says Australian winery Brown Brothers.
2024 beverage trends in South East Asia: Hydration leads non-alcoholic innovation
Beverage brands in Southeast Asia are finding growth opportunities in enhanced hydration drinks, catering to consumers across a variety of lifestyle needs, according to market intelligence firm Mintel.
Aiming squarely at success: Innovation in beverage cubes
Think beverages are about liquids in bottles? Think again. Beverages are finding their way into cube shapes which have a lot of advantages when it comes to sustainability, distribution, quality and customization. We look at how innovation in this sector...
Prioritising prevention: Four health conditions helping to drive functional products growth in Asia
Asia consumers’ holistic approach to healthy living is increasingly driving demand for functional products, with sleep, immunity, hydration and gut health trending.
Declines continue in US alcohol – but analyzing the market at a state level reveals opportunities
All major categories except RTDs posted volume declines in January to July 2024, according to the latest data from IWSR. But analysts highlight the need to take a more local focus – comparing different states shows a more nuanced picture.
Texture: The next frontier in beverage innovation
Boba tea (or bubble tea) is just the beginning, as beverage innovators increasingly put the focus on texture.
The future of sports drinks in Europe: What do companies need to know?
Following the European elections in June, the next five years will bring changes for many industries – including sports drinks. As the European Specialist Sports Nutrition Alliance (ESSNA) gears up to publish its manifesto, ESSNA chair Luca Bucchini...
Edrington to sell The Famous Grouse and Naked Malt to William Grant & Sons
Edrington will sell its well-known Scotch whisky The Famous Grouse to William Grant & Sons.
Rising wellness trends: Zero-proof is ‘the next wave of beverages,’ foods for anxiety relief see ‘varied results’
Zero-proof beverages are gaining market traction as health-conscious consumers moderate their alcohol consumption while many shoppers also seek out functional foods to combat stress and anxiety, market research company Circana shared in a recent webinar...
What is zebra striping?
More than a quarter of drinkers embrace 'zebra striping', according to recent research. How can brands engage with this trend?
Tackling wine industry challenges: Europe sets out plan of action
The European Union is the ‘biggest vineyard in the world’ – producing 64% of the world’s wine by volume and 70% by value. But it’s no secret that the wine industry worldwide faces a set of hugely challenging pressures: ranging from climate change to a...
Top trends in beverage alcohol
What are the top trends driving the global beverage alcohol market forward - and how can we expect the industry to evolve?
Broader horizons: China’s EastRoc on shift from energy drink specialisation to multi-beverage portfolio
China energy drink heavyweight EastRoc is moving to a multi-beverage portfolio, hoping to establish itself as a leader in the wider beverage industry and not just the energy category.
Two Rivers Coffee and Eggo team up for strategic licensing in coffee category
Two Rivers Coffee's collaboration with Eggo to launch Eggo Coffee showcases the coffee maker’s flavor innovation and strategic licensing partnerships, setting it apart in the competitive coffee market by delivering a nostalgic novelty for consumers.
How to reduce calories in beverages
From reformulation to new innovations, what are some of the ways to reduce calories in beverages?
M&A activity reveals dominance of sports nutrition
Sports nutrition is proving profitable as it dominates the current mergers and acquisitions market. But what’s next for this major food and beverage trend?
Milking the yak: Exploring unconventional milk types and their applications
Cow’s milk may be the most widespread type of dairy milk, but what are some of the less conventional animal-derived varieties out there – and what are these used for producing?
Walmart cuts prices for more than 7,000 items, warns it will fight back against brands proposing hikes
Walmart may be less willing to accept price increases from brand manufacturers going forward as it rolls back prices for 7,200 items, including for food, which it says increased by 35% during its second quarter.
Top four trends driving soft drinks innovation
Function leads the charge in the top four non-alcoholic European consumer drinks trends in a market that's riper than ever for innovation.
Flavors, authenticity, consumer connection to drive food & beverage
From indulgent treats to non-alcoholic alternatives, consumers are craving brands that provide nostalgic flavors, better-for-you benefits and authentic brand connections - trends that are set to grow into 2025, according to several reports.