Consumers, from Millennials and upward, see functional beverages as a great way to obtain benefits for immune, digestive and joint health. In Europe, the Middle East and Africa, demand is strong for coffees and teas with these benefits. Understanding consumer insights and formulating with science-backed ingredients is key to creating the products consumers want. Get our interactive eBook, Functional Health Benefits for Every Generation: How Demographic Differences are Shaping Demand, for more market and formulation insights.
