Health conscious consumers don’t want sugar-laden, taurine energy drinks: but they still want a burst of energy to keep them powering through their day. How are brands providing that better-for-you buzz?
Championing the success of the policy so far, the UK government wants to increase the impact of the Soft Drinks Industry Levy. It’s already announced an increase to the tax: and is also considering extending it to include milk-based drinks.
With 120 professional teams and clubs across the world already using the product and U.S.-based production facilities coming online, omega-3 sports nutrition brand EO3 is anticipating greater success in North America.
Following the European elections in June, the next five years will bring changes for many industries – including sports drinks. As the European Specialist Sports Nutrition Alliance (ESSNA) gears up to publish its manifesto, ESSNA chair Luca Bucchini gives...
China energy drink heavyweight EastRoc is moving to a multi-beverage portfolio, hoping to establish itself as a leader in the wider beverage industry and not just the energy category.
Sports nutrition is proving profitable as it dominates the current mergers and acquisitions market. But what’s next for this major food and beverage trend?
The UK’s advertising watchdog took issue with exactly who provided the testimonials for the fast-growing brands' Facebook ads: Steven Bartlett, a TV personality who has a commercial interest in each company.
Powerade grew an impressive 12% in Australia over the last year. As a result, Coca-Cola Europacific Partners is ramping up production capabilities for the sports drink with its largest ever investment in Australian manufacturing.
Thai-based natural energy drink brand En-Theories has highlighted the paradox between a rising demand for better-for-you beverage options and consumer aversion towards the term ‘energy drinks’ as a major challenge for healthier, more natural alternatives...
Ancient Drinks is taking its first major step beyond its direct-to-consumer roots and into retailers on the West Coast and the Southwest, including natural retailers Lassens and Good Earth Markets, as it tries to rewrite the sports drink branding playbook...
The cost of sugar has increased sharply in recent years. Now researchers believe gene editing could boost supplies. But how, and what does this mean for manufacturers?
Hindustan Unilever India (HUL) hopes that recent deflation in milk prices as well as investments to make its nutrition brands such as Horlicks and Boost more accessible will aid its financial performance.
Dutch brand Nightwatch is aiming to ride the plant-based wave in Asia by launching an all-natural, and caffeine-free energy drink for ethically-minded consumers.
The Food Safety and Standards Authority of India (FSSAI) is clamping down on e-commerce websites selling “health drinks”, as there are currently no regulations set in place for such products.
Update is redefining the energy drink category with its star ingredient, paraxanthine, a metabolite of caffeine that provides the uplifting benefits of caffeine without the negative side effects, company Co-founder and CEO Daniel Solomons told FoodNavigator-USA...
Mio liquid water enhancers’ brand refresh blends flavor and function to provide a simple solution for consumers with multiple beverage needs, as well as bright packaging that communicates wellness, Samantha Mills, director of brand communications for...
The Coca-Cola Company anticipates “flat to modest growth in volume” in North America despite characterizing the US consumer as “in good shape” with only modest “compression” among lower-income shoppers, and reporting positive response to stepped-up innovation,...
Targeted messaging based on personal characteristics and demographics might have more success in garnering support for controversial sugar taxes than focusing on the impact to the food industry, claim researchers in Australia.
With regulators pushing for improved recyclability and reduced packaging waste, how should manufacturers navigate the latest regulations and packaging trends?
PepsiCo is sticking with its fiscal 2024 guidance, after releasing its first-quarter results yesterday, which showed fresh challenges for the food and beverage giant as volumes decreased across its core US businesses amid fierce competition and ongoing...
Unilever says the launch of its hydration brand Liquid I.V. into China earlier this year came at “the right moment”, citing recent rapid growth in the country’s electrolyte beverage sector as a key factor.
Brands that want to lead the next generation of functional beverages need to stop thinking about following the big trends: and instead set their sights on niche – but highly loyal – consumers. How do you identify these areas - and successfully build a...
Energy drink Celsius has seen sales rocket over the last few years - and it's on a trajectory for further growth. From gaining loyal consumers to international expansion plans, CEO John Fieldly reveals the brand’s secrets to success.
In the last five years, European policymakers have been focused on creating healthier food systems and addressing some of the issues related to the fragmentation of food policies across the EU Single Market. One important policy initiative was the European...
Exposure to BPA, used to make epoxy resins to form protective coatings for food and beverage cans, has been linked to increased childhood obesity risks.
Emphasizing the value of exisiting products appeared to trump breakthrough innovation this year at Natural Products Expo West where many companies either introduced smaller sizes of existing SKUs to lower the entry point or more prominently called out...
Consumers are demanding additional functional ingredients in beverages as they look for products to support their mental and physical energy while attaining hydration goals.
PLT Health Solutions is introducing a water-soluble version of its Zynamite ingredient to serve the surging demand for sports, energy and hydration beverages in the North American market.
Givaudan is tapping into the active nutrition market with flavour-focused food and drink concepts to appeal to the broader demand for immunity, relaxation, focus and physical health.
Connecticut lawmakers once again seek to ban the sale of energy drinks to consumers younger than 16 years, as regulators and researchers raise concerns about the negative health impact of caffeine.
China National Food Industry Association (CNFIA) is to set industry standards for electrolyte beverages, including its definition, technical and manufacturing, testing, labelling, and packaging requirements.
PepsiCo is expanding beyond snacks and beverages by going after more meal occasions and dayparts while continuing towards its nutrient goals outlined in its pep+ agenda, CEO Ramon Laguarta said at the Consumer Analyst Group of New York conference this...
When we exercise, we often hope to offset some of the negative effects of the unhealthy foods that we’ve eaten while we do so. However, when it comes to sugar-sweetened drinks, exercise might not be enough to offset the significant increase in cardiovascular...
Private-label is shaking off its fast-follower status as partnerships between manufacturers and brands become stronger, allowing for quicker innovation that responds to consumers' demand for endurable and functional products, Andreas Schneider, co-founder...
Lifestyle sports nutrition brand Ghost is expanding its footprint in the hydration category with the addition of a ready-to-drink beverage in a range of fruity flavors.
