Energy & sports drinks

Euromonitor analyst looks at what the future of the energy supplement market looks like beyond caffeine

Beyond caffeine: Alternative energy boosters

By Annie-Rose Harrison-Dunn

As consumer perceptions of caffeine shift and the threat of more market regulation looms, companies are scrambling to find the next blockbuster to cater to demand for energy-boosting products, says an analyst.

‘Fusion Energy Drinks’ fire new consumption occasions: WILD Flavors

ANUGA TASTE THE FUTURE 2013: TAKE-HOME TRENDS FROM THE SHOW

‘Fusion Energy Drinks’ fire new consumption occasions: WILD Flavors

By Ben BOUCKLEY

Tanja Krüger from WILD Flavors notes the emerging trend in energy drinks towards ‘fusion energy’ - products that pair energy with other global success stories including tea and malt-based ingredients.

Stealing the show! Hot beverage concepts at Anuga 2013

ANUGA TASTE THE FUTURE 2013: WE HIT THE SHOW FLOOR

Stealing the show! Hot beverage concepts at Anuga 2013

By Ben BOUCKLEY

Orang-Utan themed drinks for kids with a high fruit juice content, malted non-alcoholic beverages sold under the Tiger Beer brand? Here's what tickled the jury's tastebuds at the 'Anuga Taste 13' awards in Cologne.

The Tackiest 'Taste the Future' Stands: Anuga 2013

ANUGA TASTE THE FUTURE 2013

The Tackiest 'Taste the Future' Stands: Anuga 2013

By Ben BOUCKLEY

Here’s our pick of the tackiest beverage brand stands on show at Anuga Taste the Future 2013 in Cologne, from ‘Supergirls’ dressed to please to men decked out as trees…

‘World’s Strongest Cola’ wins CULT shelf space

ANUGA TASTE THE FUTURE 2013: 'You must think differently to compete in cola', CULT founder

‘World’s Strongest Cola’ wins CULT shelf space

By Ben BOUCKLEY

CULT Energy founder Brian Sørensen explains why the world’s most caffeinated cola outsells Pepsi in convenience channels and supermarkets in the brand’s native Denmark.

‘Simply the best’? Industry leaders deliver Drinktec 2013 verdict

DRINKTEC 2013: gea group: 'NOTHING COMPARes IN ANY OTHER COUNTRY'

‘Simply the best’? Industry leaders deliver Drinktec 2013 verdict

By Ben BOUCKLEY

Drinktec’s organizers claim that the trade show is ‘simply the best’ after almost 70,000 visitors attended the show, which won glowing reviews from GEA, Ecolab, Döhler and Gebo Cermex.

PepsiCo brand Gatorade nets Liverpool Football Club deal

PepsiCo brand Gatorade nets Liverpool Football Club deal

By Ben BOUCKLEY

PepsiCo brand Gatorade has signed a deal with Liverpool Football Club to supply products to the team, while the club also gains access to the brand’s sports science laboratory to work on player fitness.

Sacmi planning dairy division to offer 'complete package'

DRINKTEC 2013: SACMI STRENGTHENS DAIRY FOCUS

Sacmi planning dairy division to offer 'complete package'

By Mark ASTLEY

Hoping to build on growing consumer demand for drinking yogurt, probiotics drinks, and other liquid dairy products, Italian packaging machinery manufacturer Sacmi intends to set up a division dedicated to increasing its dairy-specific technological offerings.

French safety agency ANSES warns of energy drinks exercise risk

WIDE-RANGING NATIONAL REPORT WARNS 'VULNERABLE' GROUPS including children

French safety agency ANSES warns of energy drinks exercise risk

By Ben BOUCKLEY

French food safety agency ANSES recommends that the nation stop drinking energy drinks together with alcohol and during physical exercise due to the risk of adverse effects from caffeine.

Red Bull refuses to scupper Titanic advert slammed as 'despicable'

energy drinks giant defends 'ironic' advertisement

Red Bull refuses to scupper Titanic advert slammed as 'despicable'

By Ben BOUCKLEY

Red Bull has refused to pull a cartoon ad featuring the RMS Titanic that the chair of the ship's heritage trust says is 'despicable', arguing that the tragedy was 'so great that it has now made its way into our language' and stressing...

Ball Packaging charms big beer with Dynamark can tech used by Coke

DRINKTEC 2013: BALL PACKAGING 'IN DISCUSSIONS' with beer brands

Ball Packaging charms big beer with Dynamark can tech used by Coke

By Ben BOUCKLEY

Marc-André Schöppner from Ball Packaging Europe tells Ben Bouckley that the firm is in discussions with brewers over further applications of its Dynamark printing technology used by Coke this summer.

Munich Beverage Buzz: 10 Hot New Concepts at DrinkTec 2013

DRINKTEC 2013: LIVE FROM THE SHOW FLOOR

Munich Beverage Buzz: 10 Hot New Concepts at DrinkTec 2013

By Ben BOUCKLEY

Check out the most interesting beverage concepts on show at DrinkTec 2013, with innovations from key players Döhler, WILD Flavors and BENEO – stretching from ‘liquid breakfast solutions’ to lemon cheesecake flavored dessert drinks!

Stealing the show: Added value dairy drinks at Drinktec 2013

DRINKTEC 2013: WHAT CAUGHT OUR EYE AT THE SHOW

Stealing the show: Added value dairy drinks at Drinktec 2013

By Ben BOUCKLEY

Ben Bouckley and Mark Astley from BeverageDaily.com and DairyReporter.com chat about technology and trends at Drinktec 2013, including the show’s growing international focus and the trend towards added-value dairy beverages.

Krones shakes up sterilization technology with new aseptic filler

DRINKTEC 2013: LIVE FROM THE SHOW FLOOR

Krones shakes up sterilization technology with new aseptic filler

By Ben BOUCKLEY

Krones senior project engineer, Fabian Schneider, explains why the firm's Contiform AseptBloc aseptic filler launched at Drinktec 2013 breaks new ground - saving time, energy and media by sterilizing preforms rather than finished PET bottles.

The Last Great Stand! Drinktec 2013's Top 5...

DRINKTEC 2013: LIVE FROM THE SHOW FLOOR

The Last Great Stand! Drinktec 2013's Top 5...

By Ben BOUCKLEY

The sheer scale of DrinkTec 2013 takes the breath away, as do many of the stands at the show, with unrivaled theatrical effects from our personal Top 5, which includes Krones, KHS, GEA, SACMI and WILD Flavors.

Italian firm promises PET with the glamor of glass

DRINKTEC 2013: LIVE FROM THE SHOW FLOOR

Italian firm promises PET with the glamor of glass

By Ben BOUCKLEY

P.E.T Engineering outlines the technical challenges involved in producing an award-winning lightweight PET bottle that retains its structural integrity, and a trend towards making PET bottles with the glamor of glass.

PepsiCo explores smell: the undiscovered drinks frontier...

TOP Packaging expert believes time could be ripe for patented technology

PepsiCo explores smell: the undiscovered drinks frontier...

By Ben BOUCKLEY

A top packaging expert suspects the 'timing is coming good' for beverage packaging that encapsulate smells to woo consumers after PepsiCo’s patent filing seeking US protection in this field.

Chinese fake seizures prompt Red Bull response

ANALYST WARNS BRANDS MUST BE 'EXTRA VIGILENT'

Chinese fake seizures prompt Red Bull response

By Ben BOUCKLEY

Red Bull insists it watches the Chinese market closely to guard against fakes after authorities arrested 13 people in August and seized thousands of counterfeit energy drinks, as an analyst warns the issue is a serious problem in 'virtually every...

‘Nobody Does It Better…than Drinktec’: 2013 show director claims

DRINKTEC 2013 SPECIAL: PETRA WESTPHAL HAILS 'BIGGEST, MOST INTERNATIONAL' DRINKS SHOW

‘Nobody Does It Better…than drinktec’: 2013 show director claims

By Ben BOUCKLEY

Drinktec exhibition director Petra Westphal insists that no other beverage trade show can rival it for appeal, as she reveals 2013 highlights in Munich including a greater focus on dairy and liquid foods.

Glaxo sells Lucozade and Ribena to Suntory for £1.35bn

SOLD! GSK exits drinks market

Glaxo sells Lucozade and Ribena to Suntory for £1.35bn cash

By Shane STARLING

Ever-expanding Japanese beverage behemoth, Suntory, is the new owner of Lucozade and Ribena, which GlaxoSmithKline (GSK) has sold for £1.35bn (€1.6bn/$2.11bn) as it admits defeat in its internationalisation plans and trains its focus on its pharma activities.

US analyst spies flexible favor in RTD tea, beer and sports drinks

BEVERAGEDAILY.COM SPECIAL EDITION: FLEXIBLE BEVERAGE PACKAGING

US analyst spies flexible favor in RTD tea, beer and sports drinks

By Mark ASTLEY

While the best beverage prospects for the flexible packaging industry continue to lie with wine, sports drinks, ready-to-drink teas and even beer present significant opportunities for pouch manufacturers, US packaging analyst Joe Iorillo told BeverageDaily.com.

Capri Sun success alerts US brands to ‘untapped’ pouch potential

BEVERAGEDAILY.COM SPECIAL EDITION: FLEXIBLE BEVERAGE PACKAGING

Capri Sun success alerts US brands to ‘untapped’ pouch potential

By Ben BOUCKLEY

Capri Sun’s runaway success in North America for Kraft Foods is alerting other beverage brands to the potential stand-up pouches offer, while machine line speeds are increasing all the time.

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