US firm Goddess Energy has launched an energy drink for women called Flirt, which is on East Coast sale as a dietary supplement with one interesting appetite-suppressing bioactive, Hoodia Gordonii.
The co-founder of a ‘healthy’ US energy drink brand who once developed a product with rapper P. Diddy says the segment’s major players should be more open with consumers and regulators.
The lead author of a July study assessing the effects of beetroot juice on cycling performance tells BeverageDaily.com further research is needed to assess its efficacy at different levels of exercise intensity and duration.
As reports surface that New York attorney general, Eric Schneiderman, has subpoenaed Monster and PepsiCo in relation to their energy drinks, we ask whether the segment can keep its leather-jacketed cool...
New Italian research suggests that consuming energy drinks can lead to positive benefits in terms of heart performance, with results perhaps due to the potential health effects of taurine.
Young Australians who mix their alcohol with energy drinks may be getting more than the heady cocktail that they bargained for, a new study has suggested.
The Canadian Beverage Association has said it supports the transition of energy drink labeling and nutrition guidelines from Natural Health Products (NHPs) regulations to food labeling regulations, as companies begin reformulating products to comply with...
Suppliers of more expensive energy drinks are concerned that shoppers may develop a taste for cheaper energy drinks, as UK supermarket Tesco rocks the market by introducing a brand called 'N-Gine Blue' for only 25p (39 US cents) per can, according...
Monster Beverage Corporation admits its Q2 brand launch in Japan has hit problems, but said the nation’s distributors and retailers were far less tolerant of shipping damages and leakages than in the US.
The American Beverage Association (ABA) has lashed out at the British Medical Journal (BMJ) for a critical article series on sports drinks, and said the journal showed bias in overlooking 'widely accepted' research thereon.
A study analyzing the effects of dosing cultured animal cells with energy drinks has found that they delayed wound closure, but not due to the combined or isolated effects of major ingredients caffeine, taurine and glucose.
A recent slowdown in US energy drink growth rates could be due to the lack of innovation from brand leader Red Bull, as it fails to address the needs of ageing millennial consumers, one analyst suggests.
On the eve of the Olympics, Oxford University academics writing in the British Medical Journal – in conjunction with the BBC Panorama documentary team – have damned sports nutrition products like GlaxoSmithKline’s Lucozade Sport for lacking scientific...
A new US study has found that bananas were as effective as PepsiCo sports drink Gatorade in providing nutritional support to trained cyclists during prolonged and intensive exercise.
Following recent French warnings on the safe consumption of energy drinks, Wild Flavors insists that its new 'Power Energy' drink concept for the 'fitness oriented' has not been developed for volume use during sporting activity.
India’s food safety watchdog is set to issue new regulations and crackdown on caffeinated energy drinks, possibly stripping them of their ‘energy’ tag.
Flavour systems specialist Sensient Flavors Germany has launched a new line of energy drink compounds for products targeted at ‘mature and health-conscious’ consumers.
French food safety agency ANSES has called for healthcare professionals to report on undesirable effects among patients that they believe could be linked to energy drink consumption alongside alcohol, and plans to release a report on the former this autumn.
German supplements and sports nutrition firm, Dextro Energy GmbH & Co. KG, has won an article 13.5 emerging and proprietary science claim linking glucose and energy.
Inflated costs and adverse foreign exchange conditions saw Crown Holdings post a slight year-on-year profit drop in the three months to the end of March 2012 – despite notching up improved sales figures and increased beverage can volumes.
Media reports suggesting that mainstream consumers are putting their health at risk by consuming sports drinks are ‘inaccurate and alarmist’ according to the British Soft Drinks Association (BSDA).
The row over the legal line between liquid dietary supplements, conventional beverages and energy drinks hit the headlines again this week with Senator Dick Durbin calling on the Food and Drug Administration (FDA) to enforce its own guidance.
FoodProductionDaily.com caught up with Dr Ian Davidson of ExxonMobil at Anuga FoodTec in Cologne last week to talk about new energy saving claims the company is making for its range of food-grade lubricants.
US volumes of energy drinks, ready to drink (RTD) tea and coffee, and sports beverages continued to surge in 2011, while sales of carbonated soft drinks, value-added water and fruit beverages remained lackluster.
Brain-Twist has announced the US launch of a frozen energy beverage, packaged in a pouch, that it claims is the first of its kind, and said it would provide 25% more energy than the leading brands.
Marketers in Sweden are targeting women with new product launches in the energy drink segment while organic and fair trade versions are also showing growing appeal in that market, claims Euromonitor International.
The addition of caffeine to carbohydrate could help to boost athletes’ performance of skilled tasks in addition to boosting endurance, according to UK researchers.
US functional drinks company Premier Beverage Group says that the market is ready for a new generation of premium energy drinks marketed under a novel ‘captive brands’ strategy.
The American Beverage Association (ABA) has savaged a US government-affiliated report linking energy drinks to a rising number of hospital emergency department (ED) visits in the country, as well as associations with sexual risk, fighting and drug misuse.
The incorporation of energy reduction technology is a key factor driving machine design, Sidel told FoodProductionDaily.com at the recent Brau Beviale show in Nuremberg, Germany.
Alfa Laval has launched an energy-efficient and cost-effective heat exchanger called FusionLine that it claims has immense potential to effect a ‘technology conversion’ for food firms.
Beverage brand owners would be sensible to diversify within energy drinks now or risk missing out on future market share in a sector increasingly crowded with concepts, according to German ingredients firm Doehler.
Negative publicity concerning the possible adverse effects of energy drinks has only encouraged US energy drink growth in recent years, with consumers attracted by ‘edgy’ product positioning, but another formula is needed to boost growth.
Monster Energy maker Hansen Natural Corporation will unveil a novel, non-alcoholic “brewed energy drink” next year called Uber Monster, its boss has revealed.
Large beverage players have ‘been a little slow of the mark’ in benefiting from a UK consumer trend towards consuming energy drinks for general rather than sports purpose.
Worldwide beverage industry uptake of effluent energy generation solutions depends on the cost of local power, while grid reliability problems are also encouraging uptake in the developing world.
The firm behind Bazi – an antioxidant-rich energy shot claimed to trump rivals in the nutrition stakes – reckons it could be a $100m brand in four to five years as consumers look for something that will give them more than a caffeine blast.
Tough new regulations concerning classifying energy drinks as 'stimulant drug containing drinks' in Canada are not in the interest of consumers, according to the Canadian Beverage Association (CBA).
Power savings of up to 45 per cent are claimed to result from the modularisation of vacuum pumps in the brewing industry, according to equipment supplier KHS.
5-Hour Energy is now selling nine million bottles of its energy shots a week compared with seven million last year, a 28% rise in volume, the firm has revealed.
Energy drinks giant Red Bull has accused Canadian firm Bullseye Beverages Ltd of infringing Red Bull trademarks and misleading consumers with its Bullseye Energy Drink.
UK supermarket Asda has issued a nationwide recall on a range of its own brand drinks over fears that a faulty sports cap closure could be a choking hazard.
5-hour Energy’s grip on the US energy shot market has tightened further in the past year, with the brand now accounting for nine out of every $10 spent in the burgeoning category.
While it might not be able to sustain its early “meteoric” growth rates, the energy shots market still has significant growth potential and can potentially target a far wider audience than energy drinks, market researchers have predicted.
A David vs Goliath battle is set to be waged in the US energy shots sector as two ex-Marines seek to carve out a niche in a market so competitive that even Red Bull has thrown in the towel and made a sharp exit.