Energy shots are safe if used according to instructions, says Red Bull, as the German risk assessor BfR calls for a ban on energy shots because consumers could not be trusted to drink ‘safe’ amounts.
Energy drink consumption has been linked to heart attack risk in a newly published study, but Red Bull claims the research is old and the results would be no different for a cup of coffee.
German health authorities have issued a 14-page statement warning against over-consumption of energy shots – one of the fastest growing segments of the international beverages market.
Consuming beverages sweetened with non-nutritive sweeteners may lead to an increase in food consumption, and contribute to weight gain, says a new study from Purdue University.
Adding common ingredients to whey-based sports beverages may improve the clarity of the finished product and allow greater consumer acceptance of this type of sports beverages, says a new study.
Global energy drinks leader, Red Bull, says the recent rejection of taurine-based energy health claims by the European Food Safety Authority (EFSA) won’t have any bearing on its own claim-making.
UK consumers view energy drinks as value for money rather than a luxury, with sales for the products expected to soar over the next five years, according to the latest statistics from Mintel.
Up to 30 per cent less energy consumption is claimed for the new separator platform for beverages launched by Swedish engineering company Alfa Laval at last week’s Drinktec trade fair in Munich, Germany.
Australia’s most populous state, New South Wales (NSW), is considering a ban on high caffeine energy drinks in the Red Bull-led sector, after its Primary Industries minister, Ian McDonald, highlighted products loaded with up to 15 times recommended caffeine...
Manufacturers of energy drinks are less frequently including the ingredient taurine in their new product launches, according to the latest post-market statistics.
NutraIngredient’s Snack Size Science brings you the week's top science every two weeks. This week we catch up on the science behind beetroot juice’s sport nutrition potential.
Beverage makers are clamoring for market share in the nascent one-shot energy drinks market that is delivering uber-healthy premiums and attracting older consumers to the category, according to a US and UK-oriented report.
Minneapolis-based Bioenergy tells Lorraine Heller about the application areas opened up for its D-Ribose energy ingredient, following its determination as Generally Recognized as Safe (GRAS) for use in foods and beverages.
Ingredients group Wild says it is looking beyond providing simple flavoured solutions for bottled waters products by expanding into offering functionality to the segment with a focus on caffeine kicks and glycemic indexes.
Greater flexibility in the application and sustainability of sports caps for use on beverage packs remains at the heart of ongoing development in the segment, according to one product supplier.
Chief operating officer at Glanbia Nutritionals Dr Raimund Hoenes sat down with Shane Starling at Vitafoods in Geneva and shared insights into some of the challenges the sub-division of the Irish dairy giant has faced since its inception two years ago...
As sports drinks continue to make inroads as a mainstream option for quenching consumers thirst, manufacturers are increasingly facing the challenge of catering for both the committed athlete and the casual shopper.
European safety authorities and regulators will not review the safety of ingredients such as ginseng and guarana in caffeinated energy drinks despite issuing a verdict on chemicals like Taurine and D-glucurono-γ-lactone last week.
The European Food Safety Authority (EFSA) has for the first time backed the safety of the popular energy drink ingredients, taurine and D-glucurono-γ-lactone.
Sports drinks may be breaking through the niche beverage wall, but their future will lie in meeting a variety of consumer trends across the entire beverage market, says the senior brand manager of Powerade.
Worldwide consumption of sports drink products is expected to grow by a further 33 per cent up to 2012, though further product innovation is required for the industry to meet its potential, says a new report.
Category fatigue that has blighted other segments of the beverage industry such as bottled water and carbonated drinks, is not affecting energy drinks which continue to draw in more and more users.
Meeting the taste challenge for protein-based sports nutrition products, flavour and ingredients firm Synergy has teamed up with protein parent company Carbery to delve deeper into flavour engineering.
Californian drinks firm Sports Pouch Beverage Company has confirmed the purchase of its third filling machine for the packs, which is expected to boost production capacity by an extra 20m products over the next year.
A supplier of sports nutrition ingredients for beverage and food products says it continues to target expanding the applications and availability of products amidst burgeoning interest for active-lifestyle targeted goods.
Pressure is mounting in both Australia and the US to crack down on the sale and availability of caffeinated energy drinks to young people, according to news reports in both countries.
Surging global demand for high-caffeine energy drinks has led to increased reports of negative health impacts linked to the stimulant’s use in beverages, according to a new review.
Adopting integrated full-line bottling systems that can provide blow moulding, filling and capping functions can help manufacturers to better meet their efficiency goals, according to a leading beverage pack supplier.
Central and Eastern Europe’s biggest food supplements manufacturer, Walmark, has taken 100 per cent control of fellow Czech sports nutrition specialist, Aminostar, in an undisclosed deal.
Red Bull says it is not concerned over an upcoming European Food Safety Authority (EFSA) review the use of ingredients like taurine and glucuronolactone in energy drinks and remains committed to EU expansion.
Foods that claim to deliver energy are carving out a distinct place in the marketplace, as consumers start to look beyond energy drinks for an added boost, according to Mintel.
One in seven beers sold by Anheuser-Busch in the US will have been made with renewable energy come the end of 2009, as part of a environmental shake up of its operations in the country, the brewer says.
This week, InBev confirms its interest in Budweiser brewer Anheuser
Busch, Foster's plans to shake up its flagging wine division and
the Dr Pepper Snapple Group targets the US energy drink market.
Energy drinks have the potential to cause liver damage, heart
failure and even death and should carry warnings for certain
population groups, according to a German body.
Foster's today announced that it will immediately remove added
energy and higher alcohol ready to drink (RTD) brands from its
portfolio of goods sold in Australia due to concerns about
irresponsible drinking.
This week, Heineken goes shopping in Belarus; Coca-Cola remains
tip-lipped on Honest Beverages deal; and a US energy drink brand
steps up its distribution in the country.
US consumers drank 990m litres of energy drinks during 2006, a 47
per cent increase over the previous year, making the
country the largest global market for the product.
Energy drinks last year stormed the US beverage market,
outperforming all other categories, while one sports drink inched
its way into the nation's top five trade marks by displacing a
popular soda brand, according to a new report.
West Europe's energy drink sales accelerated by 15 per cent to a
volume of 383 million litres and a value of over €3 billion in
2005, according to drinks consultancy Zenith International.
Move over caffeine. A new breed of energy drinks are referencing
illegal drugs in their marketing - but without actually containing
them - in a bid to capture the lucrative, party-going youth market.