Energy & sports drinks

Innovation watch: Natural clean energy drinks

Innovation watch: Natural clean energy drinks

By Rachel Arthur

Health conscious consumers don’t want sugar-laden, taurine energy drinks: but they still want a burst of energy to keep them powering through their day. How are brands providing that better-for-you buzz?

The future of sports drinks in Europe: What do companies need to know?

The future of sports drinks in Europe: What do companies need to know?

By Rachel Arthur

Following the European elections in June, the next five years will bring changes for many industries – including sports drinks. As the European Specialist Sports Nutrition Alliance (ESSNA) gears up to publish its manifesto, ESSNA chair Luca Bucchini...

Coca-Cola boosts Powerade production in Australia

Coca-Cola boosts Powerade production in Australia

By Rachel Arthur

Powerade grew an impressive 12% in Australia over the last year. As a result, Coca-Cola Europacific Partners is ramping up production capabilities for the sports drink with its largest ever investment in Australian manufacturing.

Could sugarcane super crop cut cost of sugar?

Could sugarcane super crop cut cost of sugar?

By Donna Eastlake

The cost of sugar has increased sharply in recent years. Now researchers believe gene editing could boost supplies. But how, and what does this mean for manufacturers?

Do soda taxes reduce childhood obesity?

Do soda taxes reduce childhood obesity?

By Rachel Arthur

The potential of sugar-sweetened beverage taxes to tackle childhood obesity has been a key rationale for their introduction. How effective are they?

Carving out the white spaces in functional beverages

Carving out the white spaces in functional beverages

By Rachel Arthur

Brands that want to lead the next generation of functional beverages need to stop thinking about following the big trends: and instead set their sights on niche – but highly loyal – consumers. How do you identify these areas - and successfully build a...

CEO interview: The rise and rise of energy drink Celsius

CEO interview: The rise and rise of energy drink Celsius

By Rachel Arthur

Energy drink Celsius has seen sales rocket over the last few years - and it's on a trajectory for further growth. From gaining loyal consumers to international expansion plans, CEO John Fieldly reveals the brand’s secrets to success.

Report reveals top trends in functional beverages

Report reveals top trends in functional beverages

By Olivia Brown

Consumers are demanding additional functional ingredients in beverages as they look for products to support their mental and physical energy while attaining hydration goals.