Campari America Managing Director Melanie Batchelor's vision has been instrumental in building the strategy for some of the world's most iconic spirits brands, including SKYY Vodka, Campari, Aperol, Grand Marnier and Espolon Tequila. What are...
New Zealand alcohol-free brand AF has set its sight on tripling sales over the next twelve months, thanks to US listings in Target and Walmart. That visibility in retail is key for growing the category, the brand’s founder tells us.
Alcohol major Pernod Ricard is focusing on increasing awareness and availability of its prestige brands in burgeoning markets and channels, while expanding its premium craft spirits portfolio to meet growing interest for niche products.
Storytelling is an effective marketing tool in China’s alcohol industry, shaping consumer preferences alongside key drivers like price, quality, and experience.
Diageo-owned The Singleton has identified flavours as a key focus area to further drive growth in Asia, where the complexity of Scotch whiskey and its versatility in localisation are increasingly recognised.
With Coca-Cola and Bacardi’s RTD cocktail announced for a 2025 launch, we take a look at some of the other big name partnerships between soft drink giants and beverage alcohol heavyweights in this space.
Zero-proof beverages are gaining market traction as health-conscious consumers moderate their alcohol consumption while many shoppers also seek out functional foods to combat stress and anxiety, market research company Circana shared in a recent webinar...
The Johnnie Walker Blue Label Ultra bottle comes in at just 180g, rethinking all aspects of how the bottle is designed, made and transported. Could it inspire change across the industry?
Alcohol giant Pernod Ricard has launched a new digital label initiative in Singapore, hoping to tap on South East Asian consumer demands for increased information and shift towards better drinking habits.
Moves to introduce new alcoholic labelling standards in Australia and New Zealand, including listing carbohydrate, sugar, and energy values on pack, have moved a step closer.
Fake alcohol refers to drinks produced illegally and made to look like well-known brands – but these products can be lethal. How can people identify what's genuine and what's counterfeit?
Ready-to-drink alcohol keeps growing, and ready-to-serve is also making its mark. But is this set to peak or is there still runway for growth - and how big a part does it really play in the larger alcohol category? Industry leaders tell us how they see...
Australian spirits distillery Starward has launched a range of whiskies with brightly-coloured packaging to distinguish its ‘modern’ products from traditional scotch and carve out a place for itself in the liquor market.
Diageo is turning to generative AI to give consumers the chance to create personalized bottles of Johnnie Walker Blue Label: highlighting that today’s consumers demand truly unique experiences.
The International Alliance for Responsible Drinking (IARD) has teamed up with Google, Meta, Pinterest, Snap, TikTok and X to strengthen standards for advertising alcohol responsibly online.
Campari China has embarked on a collaborative mission with baijiu giant Wuliangye to make the traditional liquor an international beverage by creating the ‘wugroni’ cocktail, hoping to emulate tequila’s success with the margarita and Tequila Sunrise.
Pernod Ricard is selling its international strategic wine brands to the owner of Accolade wines: saying the transaction will allow it to focus on its premium spirits and champagne business.
Premium gin Renais – founded by Emma Watson and her brother Alex Watson – is expanding to the US. Will the brand’s luxury positioning help it take on trending categories such as tequila and mezcal?
Nordic Gin House believes that timeless favourites will continue to resonate with consumers in Asia as its regional expansion plans benefit from the premiumisation trend.
The UK Advertising Standards Authority (ASA) has warned UK supplement brand Hangcure Ltd that it must not claim that its product can prevent, treat or cure disease through product name or advertising.
Santo Mezquila – a first-of-its-kind tequila and mezcal blend – is launching across the US, Canada and Japan. Founders Sammy Hagar (a Rock and Roll Hall of Famer) and Guy Fieri (an internationally renowned chef) believe the blend ties in perfectly with...
Diageo has launched a trial for a paper-based bottle for Baileys Irish Cream Liqueur; while a Johnnie Walker paper-based bottle is also in development.
