Hydration-boosting, functional and non-alcoholic (non-alc) beverages will continue their growth in 2025, but generations are seeking out different drinks to meet their health and nutrition needs, according to a recent Circana webinar.
Wellness brand Apothékary’s retail partnership with Sprouts Farmers Markets highlights its product expansion of herbal powders for beverages to include tinctures that align with the retailers’ growing supplement department in the non-alcoholic space.
Analyzing DNA remnants of Bronze-Age kefir cheese, Chinese researchers discovered how kefir strains have evolved and the likely route of kefir into Europe.
Recoup’s prebiotic sparkling beverages hit the shelves at 420 Sprouts Farmers Market stores nationwide, as the company leans into gut health and regenerative agriculture claims to deliver consumer demands for functional and environmental benefits....
Beverage brands in Southeast Asia are finding growth opportunities in enhanced hydration drinks, catering to consumers across a variety of lifestyle needs, according to market intelligence firm Mintel.
Asia consumers’ holistic approach to healthy living is increasingly driving demand for functional products, with sleep, immunity, hydration and gut health trending.
Following the European elections in June, the next five years will bring changes for many industries – including sports drinks. As the European Specialist Sports Nutrition Alliance (ESSNA) gears up to publish its manifesto, ESSNA chair Luca Bucchini gives...
Zero-proof beverages are gaining market traction as health-conscious consumers moderate their alcohol consumption while many shoppers also seek out functional foods to combat stress and anxiety, market research company Circana shared in a recent webinar...
When Ben Goodwin founded OLIPOP in 2018, his mission was to reshape the US’ soda addiction with a healthier alternative. This year, the brand is featured in Time100’s Most Influential Companies 2024. How has Goodwin built both a beverage brand – and a...
China energy drink heavyweight EastRoc is moving to a multi-beverage portfolio, hoping to establish itself as a leader in the wider beverage industry and not just the energy category.
Big advertising budgets are not a requirement for big sales or an indicator of how successful a marketing campaign will be as illustrated by a viral video on social media by functional beverage newcomer Yesly, which generated more than 16 million views...
Plastic replacement technology firm Xampla’s partnership with Lehmann Ingredients will seek to build on global consumers’ growing demand for personalised nutrition.
Soon-to-launch AVVIKA breaks away from traditional energy drinks as a caffeine alternative that calls out its suppliers’ functional ingredients on the label for transparent communication with consumers, brand founders Doug Resh and Holden Rouse told FoodNavigator-USA.
Sports nutrition is proving profitable as it dominates the current mergers and acquisitions market. But what’s next for this major food and beverage trend?
The UK’s advertising watchdog took issue with exactly who provided the testimonials for the fast-growing brands' Facebook ads: Steven Bartlett, a TV personality who has a commercial interest in each company.
Powerade grew an impressive 12% in Australia over the last year. As a result, Coca-Cola Europacific Partners is ramping up production capabilities for the sports drink with its largest ever investment in Australian manufacturing.
Thai-based natural energy drink brand En-Theories has highlighted the paradox between a rising demand for better-for-you beverage options and consumer aversion towards the term ‘energy drinks’ as a major challenge for healthier, more natural alternatives...
Prebiotic sodas are said to possess strong growth potential in South East Asia (SEA), largely owing to rising consumer interest in gut health, and an increasing number of companies making strides in product development and launches.
Liquid I.V.'s mission is all about enhanced hydration: and it's quadrupled in size since 2020 to become the #1 powdered hydration brand in the US. Mike Keech, CEO, tells us how it's got there - and how billion dollar brand status is in...
The Chinese dairy major will leverage microencapsulation in order to fortify products such as heat-treated dairy beverages, providing additional health benefits to consumers.
UK functional drinks brand COMMON is celebrating a six-figure seed investment round from a host of pioneers in the F&B industry: with investors including James Watt (BrewDog co-founder). That level of interest shows that the mushroom drink category...
Singapore start-up Flojo has debuted its sparkling drinks formulated with botanical ingredients aimed at supporting cognitive function, strengthening immune system, and improving mood and mental clarity.
Fast&Up is adding new variations of its electrolytes products, including ready-to-drink and powder stick packs, as it seeks to capture greater market share in the hydration sector.
A class action lawsuit accusing better-for-you soda maker Poppi of misleading consumers about the prebiotic benefits of its beverages could force the industry to standardize marketing for these ingredients, according to one industry player.
'Holistic hydration' and 'hydration+' appeared as popular concepts across the Vitafoods tradeshow in Geneva earlier this month, with Arla Foods Ingredients and PharmaLinea offering dynamic options.
Hindustan Unilever India (HUL) hopes that recent deflation in milk prices as well as investments to make its nutrition brands such as Horlicks and Boost more accessible will aid its financial performance.
Dutch brand Nightwatch is aiming to ride the plant-based wave in Asia by launching an all-natural, and caffeine-free energy drink for ethically-minded consumers.
In Europe, food and drink makers tapping into the gut health trend find themselves hamstrung by health claims regulations. How can they communicate benefits, without breaking the law?
The Food Safety and Standards Authority of India (FSSAI) is clamping down on e-commerce websites selling “health drinks”, as there are currently no regulations set in place for such products.
Hydration brand Liquid I.V.’s new packaging and summer ad campaign help “optimize and modernize” the brand “without disrupting shopability at shelf,” Brittany Shaw, the company’s senior brand director told FoodNavigator-USA.
Mio liquid water enhancers’ brand refresh blends flavor and function to provide a simple solution for consumers with multiple beverage needs, as well as bright packaging that communicates wellness, Samantha Mills, director of brand communications for...
Tea has been recognised for its health benefits for centuries. It boasts links to everything from aiding cardiovascular health to boosting the immune system, but could tea also help to prevent COVID-19?
Beverage brand MyMuse worked closely with social media personality and singer Dixie D'Amelio to develop a new caffeine-free, passionfruit-flavored functional soda and enhance the company's symbiotic influencer marketing strategy as “a brand...
A longevity coffee product is set to be relaunched with a tweaked formulation in an effort to crack the lucrative China market after its first iteration achieved sales success in more than 40 countries.
Unilever says the launch of its hydration brand Liquid I.V. into China earlier this year came at “the right moment”, citing recent rapid growth in the country’s electrolyte beverage sector as a key factor.
Japanese firm DyDo DRINCO recently released functional beverages targeted at skin-conscious female consumers, as well as beverages fortified with magnesium and vitamin D, nutrients that the firm says is lacking in the Japanese diet.
Brands that want to lead the next generation of functional beverages need to stop thinking about following the big trends: and instead set their sights on niche – but highly loyal – consumers. How do you identify these areas - and successfully build a...
Energy drink Celsius has seen sales rocket over the last few years - and it's on a trajectory for further growth. From gaining loyal consumers to international expansion plans, CEO John Fieldly reveals the brand’s secrets to success.
Pickle Juice’s research-backed proprietary blend of acetic acid and natural ingredients was developed to relieve muscle cramping quickly, while tasting like pickles without having anything “to do with pickles,” Fillip Keuppens, the company’s EVP, explained...
Functional food brands face a range of challenges, from taste to health claims, in order to get their products to appeal to consumers, and educate them about product potential.
