Health & wellness

Essentia CMO: ‘Quite frankly, this brand is on fire’

Essentia CMO: ‘Quite frankly, this brand is on fire’

By Elaine Watson

Essentia positions itself as a “supercharged ionized alkaline water that’s better at rehydrating,” but its recent meteoric growth 20 years after launch (sales surged 84% to $136m in measured channels in the year to March 25, 2018*) reflects a shift in...

Roughly 80% of PureCircle's 2018 planted stevia will be its StarLeaf stevia launched last year, the company said. ©GettyImages/y-studio

PureCircle to bump up stevia planting by 200% in 2018

By Mary Ellen Shoup

PureCircle is set to plant nearly 16,000 tons of stevia in 2018 - a 200% increase from the year before - to meet increasing global industry demand for a zero-calorie sweetener that tastes ‘the most sugar-like.’

Harmless Harvest will use $30m investment to increase and optimize its sustainable production capacity in Thailand, raising brand awareness, and expanding geographic distribution.

Harmless Harvest secures $30m led by Danone investment venture arm

By Mary Ellen Shoup

Harmless Harvest, a US refrigerated premium coconut water brand, has secured $30m in growth capital from Danone Manifesto Ventures and others to support expansion plans of its organic portfolio with an emphasis on meeting sustainable quality standards.

The UK uses units to indicate the amount of alcohol per serve, but this is useless unless put in the context of government drinking guidelines, says the RSPH. Pic:iStock

Call for cigarette-style health warnings on alcohol

By Rachel Arthur

The Royal Society for Public Health (RSPH) is calling for the introduction of new labeling regulations – such as cigarette-style health warnings, drink drive warnings, and calorie content – on alcoholic drinks in the UK.

Open Gate Pure Brew is currently available in Dublin and will roll out to the rest of the Ireland in March. Pic: Guinness/YouTube

Guinness launches non-alcoholic lager in Ireland

By Mary Ellen Shoup

Diageo-owned Guinness has released a 'full-flavored, non-alcoholic' lager, Open Gate Pure Brew, created after two years of experimentation by brewers at St. James Gate in Dublin, Ireland.

Unlike the city of Seattle soda tax, the statewide proposed bill would tax diet drinks as well. ©GettyImages/Kwangmoozaa

Seattle sweetened beverage tax could spread statewide

By Mary Ellen Shoup

A bill from February 2017 has been reintroduced to the Washington State Legislature, calling for a two-cent-per-fluid-ounce tax on sugar-sweetened and diet beverages throughout the state.

Plenish Gut Health Programme. Picture: Plenish.

Food & drink wellness trends for 2018

By Jenny Eagle

Kara Rosen, founder of the organic pressed juice and dairy-free nut milk brand, Plenish, reveals her predictions of the trends set to land in 2018.

The two iced tea brands, Sweet Leaf Tea and Tradewinds, will join Dunn's River Brands portfolio.

Nestlé Waters sells two iced tea brands to focus on legacy brands

By Mary Ellen Shoup

Nestlé Waters North America has sold two of its iced tea brands, Tradewinds and Sweet Leaf Tea, to a private equity firm as part of its strategy of shifting towards a better-for-you beverage portfolio and focus on its legacy bottled water brands.

The Cook County sweetened beverage tax has come to an end after four months. ©GettyImages/scanrai

NEWS IN BRIEF

Cook County Sweetened Beverage Tax officially expires

By Mary Ellen Shoup

The sweetened beverage tax in Cook County, Illinois, expired on Friday after four months of “overwhelming and relentless opposition” from retailers, consumers and policy makers.

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