Archives for June 18, 2002

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First shipments for TREK performance drink

Leading Brands, the Canadian beverage manufacturer and distributor, has begun shipments of its new "optimised performance beverage" TREK after an extremely positive reaction from distributors involved in earlier trials.

Danone denies defeat in US water market

In an interview with French daily Les Echos on Tuesday, Franck Riboud, CEO of Groupe Danone, quickly denied accusations that developments with Coca-Cola were a sign of Danone's defeat in the US water market.