News & Analysis for the Beverage Industry
The US Women's Basketball Coaches Association (WBCA) has named Accelerade, made by PacificHealth Laboratories, its official sports drink. As part of the new partnership, PacificHealth will also develop a nutrition education programme for players, in...
Dutch brewer Heineken is already profiting from its recent strategic alliance with Costa Rican brewer FIFCO. The two companies have joined forces with soft drink bottler Panamco to buy Baru, one of the leading brewers in Panama.
Interbrew's Czech brewery Prazske Pivovary has completed the first stage of its financial restructuring designed to help increase its share capital and provide cash for future developments.
US fruit juice business Jamba Juice has launched a new smoothie containing blueberries, raspberries and strawberries - a mix the company claims offers a range of health benefits.