Major promotion for Fairtrade coffee
Cafédirect, the UK's leading producer of Fairtrade tea and coffee, is to launch a major promotional campaign for its new range of roast and ground coffee to coincide with Fairtrade Fortnight next month.
Archives for February 24, 2003
Health and hydration driving water sales
Increasing awareness of the need for proper hydration and other potential health benefits of drinking bottled water are driving market growth in the UK, but there is still a long way to go before Continental consumption levels are reached.
Strong brand growth driving Diageo
Strong performances from the premium drinks business gave Diageo hope for improvement in the second half after dropping into the red in H1.