Archives for July 6, 2004

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Underage alcohol ad exposure on the increase

Girls are more likely than boys to be overexposed to adverts for alcoholic beverages in magazines, although the figures for both genders are worryingly high, according to a recent study carried out by scientists in the US. But is the liquor industry...

Blue colours for calcium boost

As food developers and marketers are aware, bright colours hold a strong appeal with children. Jumping on the back of this phenomenon Danisco in the US has launched a new flavour concept to add to milk.