Archives for August 18, 2004

← 2004

Sports drinks - from sprint to marathon

The Olympic Games currently underway in Greece have provided the ideal platform for a raft of new sports drink launches, as we reported last week, but the trend towards increased consumption of these products started long before the Olympic flame...

Russian soft drinks come in from the cold

Despite a cold winter and spring, Russia's soft drinks market continued to grow healthily in 2003, helped primarily by the booming nectars category, where consumption is now almost eleven times greater than it was in 1994, according to a new report...