Archives for January 24, 2005

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Russian Guinness deal heads flurry of Heineken activity

A deal with Britain's Diageo group to begin licensed production of the Guinness stout brand in Russia was the highest profile announcement by Dutch brewer Heineken last week, but with moves to consolidate its position in China and Germany as well, the...

Hanging PET filler takes up less floor space

Serac has launched a new PET filling machine in Europe, the first to be suspended from the ceiling. This, claims the company, means that it will occupy less than half the factory space than traditional models, as well as offering easier access for...

V-Net to test rival beverages for ginseng

V-Net Beverage has condemned the drinks industry's lack of transparency about its use of ginseng and is launching a 'Truth in Ginseng' campaign which it hopes will force manufacturers to reveal full information about herbal content on the label,...

Enhanced water - American science, European branding

Sales of oxygen-enriched water have almost quadrupled in Germany since 2002 to 30 million litres. But in the US where it has been available for over a decade longer, growth has been attributed to a much more sophisticated product, reports Kim Hunter...

PepsiCo's Smart Spot spreads to Canada

PepsiCo is rolling out its Smart Spot symbol in Canada to help consumers identify brands that can contribute to healthier lifestyles. It will appear on an estimated 5 billion servings of foods and beverages this year.