Soft drinks maker seeks natural fizz, for friendship and more
Product development gurus are increasingly attempting to use consumer trends for natural ingredients and more nutritious beverages to drive growth in the carbonated soft drinks category.
Archives for March 13, 2007
Amstel deal leaves SAB with a headache
Heineken has taken back its Amstel beer brand in South Africa, leaving previous licence owner and rival brewer, SABMiller, facing an uphill struggle to maintain sales in the country.
Danisco targets hydrogenation-free baking
A new emulsifier designed to ease the move towards hydrogenation-free baking has been launched.