News & Analysis for the Beverage Industry
Drinks groups may stepping up their efforts to promote responsible alcohol consumption, but some of their latest advertising campaigns have been labelled as "catastrophically misconceived", according to new research.
Carlsberg and Heineken will stand by a rejected joint-offer made last month for British-based rival Scottish and Newcastle (S&N), despite recent research suggesting that an improved bid would likely be accepted by shareholders.
Bodine Electric Company's claims its new additions to the Pacesetter selection of inverter duty gearmotors aid food and beverage processing where space is limited, or high torque required.
US consumers drank 990m litres of energy drinks during 2006, a 47 per cent increase over the previous year, making the country the largest global market for the product.