Briefs: Heineken, Coca-Cola and US energy drinks
This week, Heineken goes shopping in Belarus; Coca-Cola remains tip-lipped on Honest Beverages deal; and a US energy drink brand steps up its distribution in the country.
Archives for January 3, 2008
Industry prepares to fight junk food ad watershed
As phase two of the UK's new rules on TV advertising of unhealthy foods targeted at children came into effect this week, the food industry is preparing to lock horns with campaigners over a 9pm watershed.
Molson Coors forms Canadian import venture
Molson Coors and Mexican-based brewer Grupo Modelo have formed a new joint venture to tap growing consumer appetite in Canada for imported beer brands.