News & Analysis for the Beverage Industry
The superfruits trend is set to endure for the long term, according to a Datamonitor analyst, as consumers will prioritise their own health over environmental concerns like food miles and carbon footprint.
Rising demand for ready to drink (RTD) coffee in both Western Europe and North America is expected to drive global growth in the market as the industry meets consumer demands for taste and functionality, new research says.
In the latest briefs, Anheuser Busch continues to profit from its increasing focus on export brands; not to be outdone San Miguel also continues to enact cost savings in South China; and Rexam hits Russia.