Archives for September 8, 2008

← 2008

Bud maker and Coca-Cola pursue soft drink expansion

By Neil Merrett

Anheuser Busch has joined Coca-Cola over the last week in attempting to expand its presence in the global market for non-carbonated and functional beverages through their latest expansion drives.

Frutarom targets elderly with ‘50plus’

By Shane Starling

Israeli supplier Frutarom has launched a ‘proactive concept’ targeting baby boomers that couples condition-specific ingredients with product templates and marketing assistance.