Archives for April 1, 2009

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Soft drinks makers’ nutrition schemes keeps focus on kids

By Neil Merrett

As European beverage makers reassess advertising and the availability of higher sugar drinks to young children, the industry says it will not extend the focus to older demographics besides already providing a wider variety of products.

Audit may boost light weighting of packaging

By Jane Byrne

A consumer packaging audit that encourages shoppers to leave behind what they view as excess packaging is designed to inform a wider research project, claims a leading UK retailer.

Carbonates dipping in US soft drink shift - report

By Neil Merrett

The notion of the traditional soft drink as a carbonated, high-calorie fizzy drink may have had its day in the US, according to new research suggesting consumers are flocking en masse to seemingly lighter options.