Lowest-income shoppers embrace green product claims
Low-income shoppers are most likely to be willing to pay a premium for ‘green’ products, according to a new study from retail design and strategy firm Miller Zell.
Archives for July 19, 2009
Mainstream press ‘exposed’ for health claim sensationalism
Not again! As if industry is not struggling enough with the severity of the European Food Safety Authority’s nutrition and health claims rulings so far, the situation has not been helped by the kind of articles that appeared in the UK press today and...