News & Analysis for the Beverage Industry
Leaked messages between PR professionals representing the Natural Hydration Council (NHC) have uncovered suggestions for promoting bottled water that include the dissemination of data undermining the safety of tap water.
Pharmaceutical and cosmetics contract manufacturing organisations (CMOs) in India can now claim tax credit on their advertising spend following a recent appeal court victory for US beverage giant Coca-Cola.
Sugar politics means high prices are a bitter pill for US and Indian sweet food and beverage makers; while the European industry is sitting pretty on the back of the recent sugar reforms.