News & Analysis for the Beverage Industry
Global energy drinks leader, Red Bull, says the recent rejection of taurine-based energy health claims by the European Food Safety Authority (EFSA) won’t have any bearing on its own claim-making.
Out of work truck drivers in Thailand may partly explain a deceleration in the global market for energy drinks, suggests a new report.
Drinking five cups of green tea per day may reduce the incidence of psychological distress by 20 per cent, says a new study from Japan.
Vitaminwater, a Coca-Cola owned company, has been running a three-step Facebook campaign designed to determine consumers’ tastes in order to launch a new flavor of its low-calorie, nutrient enhanced drink next spring.