European soft drinks industry sets out digital marketing guidelines
Coca-Cola and PepsiCo have endorsed new European guidelines on digital marketing that explicitly extend to the digital sphere their commitment not to target young children.
Archives for March 2, 2010
Drinktec drops Saturday from 2013 trade show schedule
The organisers of Drinktec have agreed to reduce the length of its 2013 trade show in Germany to five days because of declining numbers on the last day of the fair.
Milk’s fat content may influence tea’s antioxidants
The choice of adding full-fat or skimmed milk to tea may influence the antioxidant capacity of the beverage, says new research from the UK which may have public health implications.
PepsiCo accepts Dr Pepper firewall to close bottling deal
PepsiCo has agreed to set up a ‘Chinese wall’ to ensure that the acquisition of its two largest bottlers does not jeopardise competition with rival Dr Pepper Snapple.
Diageo and Bacardi step up war of words over rum subsidies
A row between rum rivals Diageo and Bacardi escalated last week with the publication of a 13-page statement from Diageo accusing its competitor of leading a hidden campaign to sabotage its “public-private initiative” in the US Virgin Islands.