Archives for April 18, 2010

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Beetroot takes on Red Bull with ‘one-shot’ juice

19-Apr-2010

By Elaine Watson

The firm behind heart-friendly beetroot juice Beet It is aiming to complete its first production run of a ‘one-shot’ 70ml version this month to provide a healthy alternative to drinks such as Red Bull Energy Shots and Lucozade Alert Plus.

Groundhog Day for European health claims?

19-Apr-2010

By Shane Starling

“Many in industry are pinning their hopes on EFSA showing them the light at the meeting, including the likes of Danone, which withdrew three probiotic immunity/digestive health article 13.5 claims in April, citing clarification it is expecting on Big...