Archives for June 14, 2011

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Ionised water email campaign slapped for colon claims

By Shane Starling

The UK Advertising Standards Authority (ASA) has demonstrated the scope of its new powers to control online marketing by ruling against a colon health-promoting email campaign for ionised alkaline mineral water.

Wild CEO sees IPO as door to emerging market growth

By Guy Montague-Jones

A year after natural ingredients supplier Wild announced plans to go public, CEO Michael Ponder explained what an IPO can do for the company and what will determine its timing.