News & Analysis for the Beverage Industry
Negative publicity concerning the possible adverse effects of energy drinks has only encouraged US energy drink growth in recent years, with consumers attracted by ‘edgy’ product positioning, but another formula is needed to boost growth.
Tomorrow evening, months of speculation will end as industry leaders gather in central London for the Food Manufacturing Excellence Awards.
French aluminium producer Constellium has announced plans to invest €28m in production processes across French and German sites in response to ‘growing customer demand’.
Monster Energy maker Hansen Natural Corporation will unveil a novel, non-alcoholic “brewed energy drink” next year called Uber Monster, its boss has revealed.
A decision is not expected until spring 2012 on whether the EU Ecolabel would be extended to food and drink products, reports the EU, following the publication of a feasibility study last week.