Archives for November 30, 2011

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Dispatches from FIE 2011

Cranberry giant aims to settle debilitating PACs debate in “6-12 months”

By Shane Starling in Paris

Ocean Spray has waded out of its Massachusetts cranberry bogs and into the fiery and divisive debate about accurately measuring the berry’s health benefit-delivering proanthocyanidins (PACs) – a longstanding tete-a-tete it says it can end once for all in...

Britvic eyes ‘fruit shoot’ growth opportunity in US

By Ben Bouckley

UK beverage firm Britvic announced today that it had signed three major distribution deals in the US, as it pursues international growth for its brand portfolio via a ‘three-pronged’ strategy.