News & Analysis for the Beverage Industry
Coke hopes that the glamour associated with such collaborations as its new venture with fashion designer Jean Paul Gaultier will shake up a wider carbonates category hit by volume declines in some established markets.
Natural ingredients that claim to have emulsifying properties do not, as yet, have good enough functionality to be able to use them in most products, according to one formulation expert.
SMEs are not bound by corporate structure and are therefore flexible to respond to market changes quickly and innovate accordingly with many eyeing the premium, niche segment, according to industry expert.