Archives for June 10, 2012

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Bacardi debuts new exotic flavoured rums in ‘breakthrough’ bottles

By Ben Bouckley

Bacardi claims that it is the first company to infuse flavored rums with two novel ingredient combinations, with the US launches also featuring 'breakthrough' temperature and light-activated bottles, as flavoured rum growth tempers slight non-flavoured...

PepsiCo hopes for design infusion with new CDO appointment

By Ben Bouckley

PepsiCo has appointed Mauro Porcini in a newly created role of chief design officer, with responsibility for 'infusing design thinking into PepsiCo's organisation and culture' by globally managing the firm's brand design.