Archives for June 20, 2012

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Film star Molson Coors rips up cardboard packaging script

By Ben Bouckley

Molson Coors claims that a multi-million investment in film will reduce the weight of its secondary packaging for UK beer Carling by sixty-three per cent, and told BeverageDaily.com it plans to extend use to Coors Light.

PepsiCo tips flavoured carbonates to outsell colas by 2015

By Ben Bouckley

PepsiCo Americas Beverages says flavoured carbonates are predicted to outsell colas in the US by 2015, as it revealed plans to capitalise upon growth in this segment, where growth is being led by Hispanic consumers.