News & Analysis for the Beverage Industry
Pernod Ricard is expanding its direct African presence by opening four new affiliate companies this year to boost strategic brands and target ‘standard’ spirit sales, potentially at the expense of beer.
UK drinks giant Britvic is to some extent the victim of its success, where despite a market-leading position in categories such as squash, the stardust of brands such as Robinson’s risked rubbing-off on cheaper own label rivals.
Drinking coffee regularly in moderation can reduce risk of heart failure contrary to earlier research that indicated coffee would increase the threat, according to a study.