'Blue collar' beers like Budweiser go blue chip on Chinese market
Mainstream beer brands such as Budweiser and Blue Ribbon are using western brand cachet to cultivate prestige appeal on the Chinese market, according to Mintel.
Archives for July 24, 2012
Heineken cannot afford to lose control in Asia-Pacific – analyst
Heineken S$5.1bn move for Asia Pacific Breweries (APB) shows it cannot afford to lose control of a key region forecast to drive global beer growth from 2011 to 2016, according to an analyst.
PepsiCo stresses ‘cautious optimism’ on brand Pepsi but profits plunge
PepsiCo claims it is ‘cautiously optimistic’ on the prospects for brand Pepsi, as its second quarter results released today revealed that total operating profits slumped 14%.