Archives for September 20, 2012

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Goddess Energy flirts with hoodia in energy drink

By Ben Bouckley

US firm Goddess Energy has launched an energy drink for women called Flirt, which is on East Coast sale as a dietary supplement with one interesting appetite-suppressing bioactive, Hoodia Gordonii.

Top analyst predicts FDA wriggle room in supplement-beverage guidance

By Ben Bouckley

With the US Food and Drug Administration (FDA) poised to publish guidance on distinguishing between beverages and liquid dietary supplements, one analyst tells BeverageDaily.com he doesn’t see the agency cracking down too hard on traditional energy drinks.