News & Analysis for the Beverage Industry
WHAT'S AMERICA DRINKING? FEWER CARBONATED SOFT DRINKS...
Beverage Marketing Corporation (BMC), data and research group head, Gary Hemphill, does not think mid-calorie CSDs like Dr. Pepper TEN and Pepsi NEXT can restore the overall category’s ailing fortunes.
New research from Mintel suggests that strong and premium beer – volumes up 18% in 2011 – and international brands are making fast inroads among Brazilian consumers.
Consumers in Australia and New Zealand may espouse locally made food and beverage products, but the reality of the situation is somewhat different, a top marketing and branding guru has said.
Steve Morrision was the COO at Provexis when the UK start-up won the EU‘s first ever article 13.5 health claim for its blood circulation-boosting tomato extract called Fruitflow in 2009. The now-consultant has serious qualms about how the EU’s health...
C&C Group says it expects the US cider market to explode, but aims to build a strong multi-beverage business group rather than just a ‘pure play’ cider business.