News & Analysis for the Beverage Industry
Heineken strongly denies to BeverageDaily.com that the resignation of several high-profile managers from its recent $6.53bn acquisition Asia Pacific Breweries (APB) attests to unrest at the Singapore-based firm.
It is well known that most food shoppers are women, but does the food industry get that in its marketing? Not really, says female marketing expert, author and CEO of The Female Factor, Bridget Brennan.
The UK Department of Health (DoH) has issued health claims guidance that makes it clear official European Union wordings are flexible but warns companies not to go too far.
beveragedaily.com predictions for 2013: part two
Tune in to the second part of BeverageDaily.com’s beverage industry predictions for 2013, from interactive packaging going pop to energy drinks feeling the heat in the mosh pit.