Archives for January 7, 2013

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Pernod Ricard will splash cash on global brands after €103m sale

By Ben BOUCKLEY

Pernod Ricard has finalized the €103m sale of Danish akvavit brands Aalborg and Brøndums to Norway’s largest spirits producer Arcus-Gruppen following regulatory approval, and reaffirmed its focus on 14 international 'priority brands'.