Archives for January 14, 2013

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PepsiCo signs Burger King supply deal in China

By Ben BOUCKLEY

PepsiCo has signed a deal that confirms it as the strategic beverage supplier for all Burger King’s (BK’s) restaurants across China, via franchise bottler Pepsi Beverage Business (PBB).

Big interview: Eric Schnell, founder MetaBrand; co-founder I AM Enlightened nutrition, Healthy beverage Co (Steaz teas)

Shot in the arm: The secret to success in shots... without going head to head with 5-Hour Energy…

By Elaine WATSON

Want to get a slice of the action in the shots category? Build a brand with a compelling story or ‘mission’, and formulate a product that delivers a discernible effect on consumers in 20-30 minutes, or you’re wasting your time, beverages and shots guru...

Virun secures ‘significant’ equity stakes in beverage brands

By Ben BOUCKLEY

The CEO of Californian biotech company Virun has revealed to BeverageDaily.com that his firm has sealed two novel equity deals that involve it taking significant equity stakes in beverage brands, in exchange for access to its patented ingredient delivery...

NESTLE POISED FOR CONTINUED CHINESE COFFEE DOMINANCE: ANALYST

China wakes up, smells Nestlé’s ‘unique’ coffee flavor

By Ben BOUCKLEY

Nestlé’s ‘smart investment’ in Chinese whole bean coffee is likely to consolidate its market-leading position within the category there, as it stands poised to release a local product, according to a top beverage analyst.