Archives for February 19, 2013

← 2013

Underage US drinkers prefer Bud Light, Smirnoff, Budweiser: Study

By Ben BOUCKLEY

Bud Light, Smirnoff malt beverages and Budweiser were the brands most widely consumed by by 1000+ underage US drinkers over a 30-day period, according to the authors of a new study who claim to be the first to assess nationwide data.

Campari buys back Appleton Rum US distributon rights for $20m

By Ben BOUCKLEY

Campari America has agreed to pay $20m to Kobrand Corporation to secure the distribution rights to its recently acquired Appleton Rum brand portfolio in the US, and 'exploit the brand's potential in the key US market'.

Carlsberg defends slight erosion in Russian market share

By Ben BOUCKLEY

Carlsberg insists that analysts following the firm should take a long-term view of its market share in Russia, as it brushed off concerns over a slight erosion of its position there in the fourth quarter of 2012.