Archives for February 21, 2013

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Australian advertisers

Doctors hit out at alcohol’s ability to self-regulate

By RJ Whitehead

Accusing Australia’s alcohol industry of being incapable of self-regulation, the Australian Medical Association (AMA) has called on the government to launch an inquiry into alcohol marketing amid what it calls an unprecedented push by the industry to...

The Stella Cidre sensation – Where AB InBev went right: Mintel

By Ben BOUCKLEY

Mintel analyst Chris Wisson tells Ben Bouckley how Anheuser Busch InBev (AB InBev) hit the bull's eye with its £62m Stella Artois Cidre brand in the UK, sucking beer drinkers into a category set for impressive value growth to 2017.