News & Analysis for the Beverage Industry
Monster Beverage Corporation says it will reclassify Monster Energy as a beverage in the US to remove Red Bull’s competitive advantage, and admits that no 5-Hour Energy energy shot rival has “really cracked the code” after Worx Energy sales slumped.
Actor and producer Mark Wahlberg, who recently lent his name to a new range of sports nutrition products called MARKED, has teamed up with fellow celebrity Sean ‘Diddy’ Combs to promote and develop high pH alkaline water AQUAhydrate.
Sidel says it has created the first triangular PET bottle for the water market, and the only mineral water bottle without a label, where product information is engraved in to the mold.
On the day 27 associations issued a joint open letter imploring the EU to keep to its word and scrap widely despised sugar quotas across the bloc in 2015 - not 2020 as the sugar industry wants - Tate & Lyle Sugars jumped into the debate by saying neither...
The Coca-Cola Company revealed yesterday that City of Atlanta regulatory authorities may seek monetary or other sanctions against it due to potential inaccuracies in wastewater reports submitted by its Atlanta syrup plant.