News & Analysis for the Beverage Industry
Despite a resource gulf separating 'big beer' from craft brands, the latter are often ahead in their innovative use of digital media, according to a new report, and while Heineken tops the tree, Foster’s is simply ‘feeble’.
Bob Marley relaxation drink brand Marley’s Mellow Mood tells BeverageDaily.com that building a new functional drinks sub category has been challenging, but the brand is now gaining real momentum.
A 52,000 person survey has found 30% of adult Europeans consume energy drinks at least once a year, but 12% are “high chronic” users.
Brown-Forman’s US flavored whiskey revolution continues, with Jack Daniel’s Tennessee Honey sales nearly doubling in the firm’s fiscal year to date, as the firm hails a ‘hot’ US bourbon category.