News & Analysis for the Beverage Industry
Heineken has appointed Chris Barrow to the newly created role of chief strategy officer, where as a member of the firm's executive committee, he will report directly to CEO and chair Jean-Francois van Boxmeer.
Swedish firm Indevex Biotech is marketing low-GI, protein blends designed to be eaten about 30 minutes before meals to increase satiety.
BUT MAJOR BRANDS CEO INSISTS ON FIRM'S 'OUTSTANDING PERFORMANCE'
Diageo is suing its principal Missouri wines and spirits distributor Major Brands, alleging ‘unacceptable’ performance, but Major CEO Susan McCollum insists her firm has a long record of 'outstanding performance' with the drink's giant's brands.
Heineken acknowledges that its controversial online campaign The Candidate is ‘unusual’ but insists it handled the video’s young participants correctly and did not expose them to undue stress.