Archives for March 25, 2013

← 2013

PACKAGING EXPERT NOTES DISTANCE FROM CLASSIC COKE BOTTLE

Pepsi: 1st US bottle redesign since 1996 is only start...

By Ben BOUCKLEY

PepsiCo will roll out its first new shape Pepsi bottle since 1996 across the US from April and says further launches will follow in 2013, and packaging expert Andrew Streeter tells BeverageDaily.com he thinks the brand has distanced itself from the...