News & Analysis for the Beverage Industry
That which we call a Coke by any other name would taste as sweet?
As the Coke marketing machine rolls out personalized bottles with popular first names worldwide, it risks tarnishing its own by excluding some for fear of offending local ethnic sensibilities.
Food and beverage remains a “very resilient” market for alufoil according to the latest figures released by the European industry body.
Recent data from Symphony Consulting (click here), shows that while US retail sales of products making ‘natural’ claims still grew in 2012, the pace of that growth slowed noticeably compared with the 2009-11 period.
Orangina-Schweppes France will package juice drink P'tit Oasis in a new 200ml aseptic package made by Ecolean, and claims the carton, with its air-filled handle and attached straw, will appeal to a target group of children and teenagers.
Anheuser-Busch InBev (AB InBev) has attacked ‘free market restrictions’ after a controversial brewery bill was passed in Ohio, but the state’s Craft Brewer’s Association says the law protects craft brewers’ route to market.
SIPA has developed a non-aseptically-filled squeezy plastic ketchup bottle, which it claims overcomes many traditional design challenges of hot fill applications and provides a cost-effective alternative to aseptic versions.