Archives for July 16, 2013

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ACTION WILL REIGNITE ROW OVER WHETHER FDA SHOULD BETTER DEFINE 'NATURAL'

PepsiCo brand Naked Juice cuts ‘all natural’ claim after $9m US payout

By Ben BOUCKLEY

PepsiCo brand Naked Juice will stop using ‘all natural’ to describe its products due to lack of detailed regulatory guidance around the word ‘natural’, after agreeing to settle a class action for $9m.

A WEEK IN BEVERAGE ADVERTISING: 17/7/13

Diet Coke Hunk sweats on UK health and safety complaint to ASA

By Ben Bouckley

Today's podcast rounds up two UK drinks adverts involving a Diet Coke hunk, a lawnmower and a Chinook helicopter from Coke and Heineken, which led to Advertising Standards Authority (ASA) adjudications.