US man bathes in 300+ cans of ‘poppling’ Pepsi MAX
A US man has taken a bath in 300+ cans of Pepsi MAX, in what must count of one of the more unusual uses for the cola and an act that lends the brand free publicity on err…tap.
Archives for August 11, 2013
Sainsbury’s ‘Great British Beer Hunt’ finalists set for face off
The finalists in Sainsbury’s ‘Great British Beer Hunt’ will face off this September with the winner set to winner an exclusive nationwide listing with the UK retailer.
Swedish startup hits US sweet spot with 100% natural rhubarb liqueur
The founder of award-winning Swedish rhubard liqueur brand Rhuby insists that the major battle for a spirits startup is distribution and it isn’t enough to have a ‘great product, fantastic concept and beautiful brand’.
SIG revenue growth driven by non-European markets
Revenue for SIG grew to $560m as markets outside Europe remained strong for the three month period ending 30 June.
Target 'new monsters' not innocent wine labels: Winery MD
Italian winery defends use of ‘Nazi mass murderer’ Hitler on labels
An Italian winemaker using Nazi imagery on labels insists he has struck marketing gold and won’t stop using them unless he has to, as the Simon Weisenthal Center condemns his marketing use of a ‘Nazi mass murderer’.
Everton FC kicks ‘bespoke nutrition’ goal with whey recovery range
English Premier League football club Everton is working with a local sports nutrition firm to develop mostly whey-based recovery products customisable to changing player needs as the long soccer season progresses.
It’s official: Promoted and organic tweets drive offline sales, says Twitter, and we can prove it
Is your brand getting some decent bang for the bucks you spend on paid-for (‘promoted’) tweets? The answer, according to a new trial with 35 big names in consumer packaged goods (CPG) including Mondelez, is YES.