News & Analysis for the Beverage Industry
“The most common mistake by western fast moving consumer good (FMCG) companies who launch new food and beverage brands in emerging markets is that they jump straight in to a Pleasure position with their brands.”
‘Absolutely insane’ that Red Bull can trademark the word ‘Red’: brewery
Redwell Brewing says Red Bull’s UK trademark for the word ‘Red’ is ‘absolutely insane’ after the Austrian energy drinks giant sent the craft brewer a stern letter warning of trademark infringement.
In data that has surprised many industry analysts by the speed of its growth, China’s packaged water consumption has been skyrocketing, to the point that the country poised to become the world’s biggest consumer.
Coca-Cola has launched a new ad reassuring consumers that artificial high intensity sweeteners are safe alternatives to sugar.
Coors Light refuses to comply with advertising review
Miller Coors ad claims for Coors Light beer cans are being referred to the Federal Trade Commission (FTC) after the brewer refused to participate in a National Advertising Division (NAD) review.
Silgan Holdings has acquired Portola Packaging for $266m to broaden its European closures business.
Kraft Foods has invested $35m to expand a production facility in the US, creating 45 jobs.