Archives for December 5, 2013

BEN WEISS, CEO: 'YOU HAVE TO SHOW THE CONSUMER YOUR SOUL'

‘I’m a Bai-liever!’ Dr Pepper backed brand Bai 5 scores $20m sales

The CEO of breakthrough coffee fruit-based soft drinks brand Bai 5 reveals his brand grew 400% in the past year but says he worries less about case sales than converting ‘Bai-lievers’.

African UHT milk demand will drive future aseptic orders: SIG Combibloc

SIG Combibloc expects its aseptic carton and filling business to “grow exponentially” in Africa in coming years as consumer demand for long-life dairy products rockets.

New Zealand wages wine war on alcohol and calories in 'lifestyle' quest

New Zealand is investing NZ $16.97m in its largest ever wine R&D project to secure leadership in premium quality lower alcohol and lower calorie ‘lifestyle wines’.